IDEO : Design Thinking


FT’s Thinking Big series, spotlights the Kelley brothers and Creative Confidence <


Putting Design Thinking into Action, the 5 phases of the design process 

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

—Tim Brown, president and CEO


Project Philosophy at IDEO



IDEO (pronounced “eye-dee-oh”) is

an award-winning global design firm that takes a human-centered, design-based approach to

helping organizations in the public and private sectors innovate and grow.

We identify new ways to serve and support people

by uncovering latent needs, behaviors, and desires.

We envision new companies and brands,

and we design the products, services, spaces, and interactive experiences that bring them to life.

We help organizations build creative culture and the internal systems required to

sustain innovation and launch new ventures.