IDEO : Design Thinking
FT’s Thinking Big series, spotlights the Kelley brothers and Creative Confidence
Putting Design Thinking into Action, the 5 phases of the design process
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO
IDEO (pronounced “eye-dee-oh”) is
an award-winning global design firm that takes a human-centered, design-based approach to
helping organizations in the public and private sectors innovate and grow.
We identify new ways to serve and support people
We envision new companies and brands,
We help organizations build creative culture and the internal systems required to